In the evolving digital landscape, leveraging social media platforms is no longer just an option but a necessity for businesses.
One platform that has shown remarkable potential, particularly for coaches and experts, is Instagram's IGTV.
With its unique vertical video format and expansive reach, IGTV has opened new avenues for businesses to engage with their audience.
If you're a coach looking to harness the power of social media, it's high time to dive into the opportunities IGTV offers.
1. Lengthy Content, Deeper Engagement: Unlike regular Instagram videos limited to a minute, IGTV allows content creators to upload videos up to 10 minutes for most accounts and up to an hour for more extensive, verified accounts. This allows coaches to delve deeper into topics, offer comprehensive training sessions, or hold insightful Q&A sessions.
2. Enhanced Discoverability: With its dedicated space on Instagram, IGTV videos are more likely to get discovered by users who aren't your followers. You can broaden your reach by using relevant hashtags and captivating titles, pulling in potential clients from far and wide.
3. Cross-Promotion: You can use IGTV with your regular posts and Instagram stories. By teasing IGTV content on your feed or stories, you create anticipation and guide your followers to longer, value-packed content.
1. Value-Packed Tutorials: Are there common queries or concerns your clients often encounter? Address them with tutorials. Whether it's a step-by-step guide on goal setting or techniques to manage stress, your audience will appreciate the tangible takeaways.
2. Behind-the-scenes: Offer a glimpse into your daily routine, workspace, or how you prepare for sessions. This not only humanizes your brand but helps potential clients relate to you on a personal level.
3. Testimonials: Real stories from real people pack a punch. Consider hosting short interviews with your past clients, discussing their journey, challenges, and how your coaching helped them overcome obstacles. Such content is a testament to your expertise and instills trust among potential clients.
4. Collaborate with Other Experts: Hold joint IGTV sessions with other coaches or experts in your field. A fresh perspective can bring in a new audience and offer diverse insights.
5. Q&A Sessions: Regularly host Q&A sessions. This is a dual-benefit strategy; while your audience gets their questions addressed, you get direct feedback and insights into what they're keen to know.
IGTV's marketing potential is undeniable, but harnessing it effectively requires a strategic approach. While the platform offers endless possibilities, the content must resonate with your audience and reinforce your brand values.
Every tool is only as effective as its strategy; the same goes for IGTV. One of the most underutilized aspects of IGTV is its in-built analytics - a goldmine for coaches who want to understand their audience better.
1. Audience Retention Rates: IGTV analytics offers insights into where your viewers drop off. If you notice a significant number leave within the first 30 seconds, it might be a cue to rethink your video intros.
2. Engagement Metrics: Keeping track of likes, comments, and shares can help gauge which topics resonate the most. An upward trend in engagement typically indicates content that your viewers find valuable.
3. Source of Views: This can be particularly insightful. Knowing where your viewers come from - from the search function, your profile, or shares - can inform where to invest your promotional efforts.
Consider IGTV as a piece of your broader content marketing puzzle. Integrating it with your other social media platforms, email marketing, and even your blog is essential. Cross-promoting content can drive traffic from one platform to another, creating a cohesive digital journey for your audience.
For instance, you could write a blog post on a particular topic and create an IGTV video as a supplementary resource. Or tease an upcoming webinar or course on IGTV, directing viewers to sign up through a link in your Instagram bio or email newsletter.
Whether you're just starting or have been in the coaching business for years, leveraging IGTV can redefine your online presence. Remember, your potential clients are just a click away in today's digital age. With strategic content and a consistent approach, IGTV can be the bridge connecting you to them. So, are you ready to take the plunge?
.jpg)
