Investing in marketing has always been important and with the rise of the digital era, claiming your digital real estate is critical for your brand’s success. Today, brands are not only competing with others in physical locations, but in digital locations as well. If you don’t claim enough digital real estate, your potential market shrinks to unsustainable sizes.
Digital marketing can give small businesses a loud voice even in a crowded industry. Small businesses can amplify their voice by connecting with their audience on social media, and creating a snowball effect of people raving about you. In addition to utilizing social media like this, it’s important to claim your digital real estate in other mediums – not everyone is on social media. You’ll need to tap into powerful search engines such as Google and YouTube. Digital marketing companies specialize in helping businesses claim their digital property. It’s a lot of hard work to be present everywhere your customers are, so hiring a digital marketing company helps you tackle a big problem. The goals your business wants to achieve doesn’t have to be done manually by you, it’s important to outsource big problems, to give you more time to figure out how to push your company forward. There are many advantages that comes by hiring a digital marketing team to work with your company and here are a few of them:
- Claim Your Digital Real Estate
Your audience needs to see you everywhere they go – implementing social media strategies, creating ads and working on optimizing your platforms drives your customers into a feeding frenzy.
- Brand Image
Visual identity is important to connect your customer to your business. Think about big companies, colors, fonts, logos… all of these elements will help you create a visual identity that helps build a strong connection. The brand image of your business turns normal customers into superfans.
- Professional aesthetics on your business page
Every business page needs its professional look – it makes your customers feel safe. The look of your page either retains or repels your customers. Your page is where customers decide if your company is trustworthy or not. A great digital marketing team knows how to improve the visual of your page and increase the amount of traffic.
- Promoting your business
Promoting your content is a great way to go directly to your target audience. The digital world is a big place, and even as you start to get your snowball running, there will always be new customers that would LOVE to know about you. A great digital marketing company knows how to press their buttons so they’re eager to learn more about you – even through an ad.
- Work with Experts
There is nothing better than working with professionals who know their stuff and care about your business. When looking for a digital marketing team, make sure they know what they’re doing, and that they care. It makes all the difference. These are only five reasons why you should think about hiring a digital marketing company. If you want to claim your digital real estate, you’ll need help. Have any questions about why you should hire a digital marketing company? Contact us and we will answer any questions you may have and help you get to the right answers.
Could you count on your fingers how many times you logged into your social media platforms for the past 24 hours? There are so many social media platforms that we use everyday for different purposes. According to Statista, just last year, over 3.6 billion people were using social media worldwide.
Including social media in your marketing strategy will help you increase your website traffic, build conversions, raise brand awareness, create a brand identity and improve communication with your audience. Everyday, people are buying even more from social media and or looking for reviews about the things they are planning to buy. This is why it is critical to build your brand’s social media. These are the social media sites that will bring the most value for your business:
Facebook is the biggest social media available today. With about 1.85 billion people active daily, you can increase your brand awareness, have more traffic to your website, improve lead generation and online conversions. Facebook needs to be your business’s best friend.
Youtube is the second largest social media site in the world. Just like Instagram, Snapchat and Pinterest, Youtube provides visual content that helps people find you and your business. But most importantly, videos have been shown to greatly strenghten customer relationship. Because Youtube is owned by google, you can optimize the search of your company’s channel with the right keywords.
Instagram is a great platform with a focus on photo and video sharing. Not far behind Facebook, Instagram and Facebook have the same owner and because of that Instagram has access to the same extensive user base and advertising platform as well as the same paid benefits as your Facebook accounts.
Pinterest is an amazing social media that has the format of a digital pin board. In this platform, people often go to get inspiration and find new things. Different from other social media, Pinterest has some organic proficiency that you can’t find anywhere else. The organic reach on Pinterest is determined by the amount of keywords found in a post, making it easy for them to be found.
LinkedIn is more of a business social media when compared to other platforms. This is where you can find professionals networking, creating content and articles about their brand and industry and also find new people. If your business depends on targeting business and job opportunities, LinkedIn is the perfect social platform for you. These are only five of the most used social media platforms that can help you grow your business. Have you already started planning which one fits your company best? Awesome, schedule a time with us to talk about how we can help you grown within that platform. And if you are still confused about which one would be better for you, contact us and have our technicians walk you through the process
In today’s world it’s easy to find any information, products, services and so much more without leaving the computer or your phone. Everything we search for on the internet has an answer, but what happens when you are on the other side of that research? What about when you are the company or business who is selling products and services? There are so many different companies and businesses that are trying to rank for the highest positions on Google and you need to be as well. But even with so much competition, you can still rank in the best positions on Google with solid search engine optimization tips.
- Know what you are selling
It seems simple, but it’s vital to know what you are selling. The knowledge you have of the product you want to sell will make a difference in how you position it. If you truly know your audience’s pain points and how what you are selling solves them, you will meet your customer’s needs, and Google recognizes that.
- Competitor Research
Understanding your industry and the competitive landscape is critical. There is always a hole left in the market. It’s up to you to find this opportunity, and seize it through search engines.
Keywords are essential to boost the visibility of your page. Keywords are important to go in your headlines and copy on the page. Those who are searching for what you are offering will often have your page offered to them as an option of an answer to their research. Find the best keywords and strive to get the best rank positions inside of each one.
- Invest in your social media
Creating social media pages for your business can help you continue to find more traffic as well as it helps you better interact with your audience easily. Social media is great for backlinks, and helping Google establish your companies presence.
- Set up a blog for your page
Having a blog setup in your page is always great! It can not only help boost your SEO but it can also show your customers that first point, that you are not only trying to sell something but that you have knowledge in that which you are selling, that will set you apart from the competition and help you continue to grow. Use high-value keywords as the main point of your blog posts. By doing this, you are giving your audience what they are looking for. These are the basic tips for SEO but you can do so much for your company to continue to grow. Just like you, we want you to have all the success you can have in your business. If you would like to know how we can help you, request a free consultation with one of our technicians and learn what we can do for you.
“Our experience with LinkerDots has been fantastic from the first day they took over. We were on-boarded quickly and they were able to cleanup the other agency’s non-sense that dragged us down. Their strategic ad spend brought great results with and ROI of over 6:1 and all without any waste of unnecessary capital. If you’re a small business looking for a no-nonsense agency to spend your ad dollars with care and consideration for your bottom line, you won’t find a better partner.”JD Fitzgerald, Marketing Manager @ MagMod